Born and raised in one of the world’s most multicultural cities, Toronto, I (Nicole) was shocked when I could not find a cute date dress in my skin tone. I reached out to friends, other women of colour, and they were not surprised; a couple laughed. But under that humour and my naitivite was an ongoing oppressive feeling that spoke the same story for all of us “you are not the colour that matters.” The current online marketplace had failed me. And since me and my friends could not find the place to shop, I’ve decided to make one; a place to find apparel inspired by, and curated for all shades.